Our Core Values

The Core Values of our business are the 'core' of who we are.  Garnered and built on over decades, it forms the basis of how we conduct business and our daily lives.


Be Real

We've always believed in being real with our customers and clients. We want to attract genuine people - employees and clients alike - who can be themselves.


Be Determined - Staying the Course

Being determined and tenacious is helpful when living a healthy life, creating healthy recipes, creating a social blog, or helping an existing or new client.  Obstacles are only opportunities in disguise.


Practice Servant Leadership

The best leaders are givers. We help each other and provide selfless service, because that's what is right to do.


Pursue Constant Development of Business and Self

No matter how successful or accomplished one might be, there are always more improvements to be made.


Encourage an Entrepreneurial Spirit

Whether you are an employee or client, believe in your dreams!


Embrace and Drive Change

It is important for any business to stay one step ahead and continually evolve.  Change is necessary for growth, as a business and as a person.  Always seek new ways to grow and improve.


Dream Big and Act on it Daily

Dreams consist of many smaller goals that can be acted upon daily.


Create a Positive Team Spirit

A positive spirit is a valuable asset, and we aspire to use it every day. We take our work seriously, and take creating a team spirit seriously as well.


Create Change

Change happens whether we sit still or not.  We want to be the leaders of change.


Have Fun and Help Others to Have Fun

We are a family owned business, consisting of real people who want to create real change. Having fun helps work not feel like work, which makes us more productive.